National
About the Project
2024
Project Overview
BE Engineering Solutions (BEES) deliver all-inclusive engineering solutions to clients in metropolitan and regional areas, spanning both public and private sectors with a suite of professional services encompasses traffic engineering, transport planning, road safety engineering, road design, intelligent transport systems, project management, asset management, and development assessment.
LAAD was commissioned to design and build BEES, a dynamic and contemporary website to reflect its growing services portfolio using the latest technological advances to better connect with target audiences and strengthen its digital marketing presence.
The work
BEES existing website was very basic, so we were able to create a new design language for the site. Graphic design concepts were produced to ensure the new brand design and colour palette were applied consistently across the website. These concepts were reviewed and refined and, once approved, applied to the build phase.
We coordinated SEO services and advice to allow the site to reach its desired market through search engines. Once we had a pathway forward provided via the SEO report, the site was populated with supplied content, images and videos/media. We approached the website design and build with the goal of achieving more engagement, and to assist in these goals, we concentrated on clear navigation so visitors could find information quickly, big bright images and relevant content.
