Exterior signage for iSight Specialists

Project Overview

iSight Specialists, based in Frewville, specialise in providing comprehensive care in the fields of strabismus, paediatric and general ophthalmology, and cataract surgery. The practice is committed to promoting optimal eye alignment and vision for patients of all ages, with a particular focus on paediatric eye care.

The challenge was to provide a suitable design solution that would be visible to patients travelling both ways along the very busy Glen Osmond Road. The site is set back from the road a considerable way and is surrounded bt a lot of visual interference ranging from trees, bus stops and signage from neighbouring premises.

The Brief

iSight Specialists had engaged another design company to create their branding, however after many unsuccessful attempts to design a suitable solution for the sites exterior signage, they reached out to LAAD. We were tasked with creating a signage design solution that utilsed the new branding, that would be easily identifiable and that would stand out against a large amount of visual traffic.

Services

We provided a suite of concepts and designs for initial review. Based on discussions variations were generated with design and image changes. Once the final designs were locked in we coordinated the production, manufacture and installation of all signage, the project was completed over a 3 month period.